top of page

Privacy Policy


This Privacy Policy outlines the privacy practices for the Trillium Advisory Group website. As a user of our site, it is important that you understand what personal information is collected and how it is used. Please read the privacy policy to ensure that you fully understand our commitment to maintaining the privacy of your data. 

Our privacy policy is part of our Terms of Use. By accessing the Trillium Advisory Group site, you agree to be bound by the Terms of Use as outlined on our Terms of Use page. If you do not wish to be bound to our Terms of Use, please do not access or use the Trillium Advisory Group site.  

About this Policy
The aim of this policy is to provide you with a complete understanding of how your data is used to deliver a complete user experience on our site. To accomplish this, the Privacy Policy outlines the following information:

  • The data that is collected about you, as a user of the Trillium Advisory Group site

  • How your data is used to deliver a rich site experience

  • Your rights regarding your personal data


Please note that you are a voluntary user of our website. If, at any time, you would like prefer to stop using our website, you may do so at any time. 


Transfer or Sale of Data

We do not share your personal data with any third-parties without your permission; your data will never be sold or transferred. Personal data collection is only completed to deliver a full user experience on the Trillium Advisory Group site.


Your Rights
As a user of our site, and under the General Data Protection Regulation (GDPR) requirements, you have rights pertaining to the collection and use of your personal data. We have recently implemented new transparency and opt-in options to assist our users in taking advantage of those rights. As available and except as limited under applicable law, the rights afforded to individuals are:

  • Right of Access – the right to be informed of and request access to the personal data we process about you;

  • Right to Rectification – the right to request that we amend or update your personal data where it is inaccurate or incomplete;

  • Right to Erasure – the right to request that we delete your personal data;

  • Right to Restrict – the right to request that we temporarily or permanently stop processing all or some of your personal data;

  • Right to Object – 

    • the right, at any time, to object to us processing your personal data on grounds relating to your particular situation;

    • the right to object to your personal data being processed for direct marketing purposes;

  • Right to Data Portability – the right to request a copy of your personal data in electronic format and the right to transmit that personal data for use in another party’s service; and

  • Right not to be subject to Automated Decision-making – the right to not be subject to a decision based solely on automated decision making, including profiling, where the decision would have a legal effect on you or produce a similarly significant effect.


If you have opted in, at any time, to receive electronic marketing messages, you may choose to opt-out at any time. You may do so by sending an email to, requesting that your data be removed from our marketing distribution list. Alternatively, you may opt-out of future distributions by clicking the unsubscribe button, located at the bottom of each distributed email. 

If you feel that Trillium Advisory Group has failed to meet its obligations under this Privacy Policy, you may lodge a complaint with your regional Data Protection Authority. 

Privacy Officer
If you have any questions about how your data is being collected, stored, or used by Trillium Advisory Group, please contact our Privacy Officer. You may send a request to; please include as a subject line ‘Privacy Policy Inquiry.’

What Personal Data are We Collecting?
To provide you with a comprehensive site experience, we collect personally identifiable and non-personally identifiable information that you voluntarily provide through your use of the Trillium Advisory Group site. This data is used to customize your user experience. 


  1. Information You Provide to Us (Personally Identifiable Information): Use of the Trillium Advisory Group site is optional. As a user of our site, you will be required to enter some personal information if you wish to send us an inquiry or feedback. We collect any information you enter on our site, or that you provide to us in any other way. This information may include your name, email address, physical mailing address, and telephone number, among other potential data points. You can choose not to provide certain information, but you may not be able to take advantage of our services and features as a result.

  2. Automatic Information (Non-Personally Identifiable Information): When you visit a website, you disclose certain information, such as your Internet Protocol (IP) address and the time of your visit. This site, like many other sites, records this basic information about visits to our site. This information does not contain any personally identifiable data. Rather, it provides data on your browser type, your IP address, the Uniform Resource Locator (URL) from which you were to directed from, ads clicked on, as well as the URL you navigate to after arriving at our site. This data allows Trillium Advisory Group to better understand how users are accessing and using the site, which allows us to improve the user experience over time. 

  3. “Cookies” (Non-Personally Identifiable Information): Cookies are pieces of information that are transferred to your computer from a web server. Most browsers are set up to accept cookies, but you can change your settings to have your browser notify you when you receive a new cookie or to refuse to accept cookies. Trillium Advisory Group places cookies on your computer to improve your site experience. Further, third-party advertisers that place ads on the Trillium Advisory Group site may also place cookies on your computer. Personally identifiable information is not available to third party advertisers. 

How is Your Information Collected?
We only collect personally identifiable information that you voluntarily provide to use. Your data will be collected when you:

  • Subscribe to our email or marketing distribution list

  • Communicate with the Trillium Advisory Group team through our online feedback forms, email communications, physical mail or telephone communications


Personally identifiable information, as previously noted, is required to fulfill your user experience for certain elements of the Trillium Advisory Group site. If you prefer to not share personally identifiable information with us, do not provide any personal information through contact systems. Your use of the Trillium Advisory Group site is voluntary. 


Non-personally identifiable information is collected as you navigate through, and engage with, the Trillium Advisory Group site. This information is collected by Trillium Advisory Group, analytics tracking applications, and third-party ad servers. Data collected includes ad clicked on, URLs visited, the date and time you visited the site, and the time spent viewing each page. This information is used by the Trillium Advisory Group team to better understand how users engage with and interact with our content, in order to make modifications that improve the overall user experience. 

How and When Your Information is Used 
As previously mentioned, we use your information for a variety of purposes, with an overall goal of ensuring that you can effectively access and use all aspects of the Trillium Advisory Group site with which you wish to engage. Use of your personal and non-personal data includes the following:

  • Providing you with a customized user experience

  • Direct and indirect communication

  • Marketing

  • Contest delivery

  • Service delivery

  • Ad customization


How We Protect Your Information

The privacy and protection of your information is important to us. We do not make any personally identifiable information available to third parties without your permission. If you request to access your personal information, we will first verify your identity prior to disclosing any data or information to you. 

Who Has Access to the Information 
Trillium Advisory Group does not provide personally identifiable information to third parties, either through sale, rent or voluntary disclosure, except as required under the law. Information about our users is important to us. 

Trillium Advisory Group works with third-party providers and affiliates to deliver products, services, and subscriptions on our site. As such, we and our partners use your personally identifiable information to deliver products, services, and subscriptions. For example, you may purchase a product on our site that is fulfilled by a third-party. Your personally identifiable information would be provided to that third-party in order to fulfill your order. 

Trillium Advisory Group provides opportunities for advertisers to place ads on our site. We may provide, from time to time, non-personally identifiable information related to site usage, statistics, and ad clicks to these third-party providers. This data does not contain any personally identifiable information. 

Methods We Use to Protect Your Information
We take every possible precaution to protect the confidentiality of your personal information. Our business practices are reviewed periodically for compliance with policies and procedures governing the security and confidentiality of our information. Our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons.

This privacy policy only addresses the collection, storage, and use of personally identifiable and non-personally identifiable information by Trillium Advisory Group. Your access to, and use, of other third-party applications and sites, accessible through Trillium Advisory Group, are not covered by this Privacy Policy. To better understand how these third parties collect and use your personal information, please consult their privacy policies. 

Within any open network, data transmission may never be 100% secure. By using our site, you acknowledge that there are inherent limitations in data privacy and control through internet data transfer which are beyond our control. Despite our best security efforts, information that you provide through the use of Trillium Advisory Group's site may be intercepted within normal network communications and data transfer. We cannot guarantee the privacy and safety of your data that is transferred through any network; we are not liable for the access or tampering of your personal data if such a breach occurs. 

This website does not provide services or sell products to children under the age of 18. If you are under 18, you may use this website only with the authorization and involvement of a parent or guardian.

How You Can Access Your Information 
You can request access to all your personally identifiable information by sending an e-mail to

By using our website, you consent to the collection and use of your personal information as described in this Privacy Policy.

Changes to Privacy Policy 
If our Privacy Policy or procedures change, we will immediately post those changes to our website. Any such changes will be effective immediately upon being posted, unless otherwise stated in the change. Please ensure that you read any such notices carefully.

Effective Date
This Privacy Policy is effective as of January 8, 2019.

Thank you for reading our Privacy Policy. If you have any questions about this Policy, please contact our Data Protection Officer at the following address: 

Data Protection Office – Trillium Advisory Group

400 3rd Avenue SW Suite 3700

Calgary, Alberta

T2P 4H2


bottom of page